SAVING MORE THAN THE ENVIRONMENT WITH THE TRAVELINE CHALLENGE

 Traveline Cymru will soon be launching their latest campaign, the Traveline Challenge.  As part of this new campaign, Traveline will be asking people across Wales to pledge to make positive changes their current travel habits.

The focus of the Traveline Challenge will be to encourage people to try and leave their cars at home every once in a while.  The campaign will not only look at the environmental benefits of choosing other travel modes, but also the health benefits and the possibilities of saving both time and money.

Traveline Cymru is encouraging people from all across Wales to get involved in the challenge.  Make a pledge to catch the train, hop on the bus, walk, cycle or share your car, even if it’s just for one day a week.   Small changes really can make a big difference, in fact, if half of UK motorists received a lift one day a week, pollution would reduce by 10%, and traffic jams by 20%.

Iolo Williams, Traveline Cymru’s Ambassador said of the campaign ‘It’s great that Traveline Cymru are taking such an active role in encouraging people to travel more sustainably across Wales, and I will be doing my part by catching the train as much as possible when I come to Cardiff”

The campaign will be difficult to miss, with radio and outdoor advertisements in North, Mid and South Wales, including at all the Sustainable Travel Centres.  Traveline will also be promoting the campaign at the Eisteddfod, the Royal Welsh Show and other events across Wales.

Jo Foxall, Marketing Manager at Traveline Cymru also said “We are really excited to see the impact this campaign going to have across Wales.  It’s a great opportunity for people to get involved and make a big difference through a few small changes”.  Alongside other staff at Traveline Cymru, Jo will be taking on the challenge herself and getting the train to work four times a month. 

Follow Jo’s progress by logging on to the Traveline Cymru website www.travelinecymru.info where you can also make your own pledge and be in with the chance of winning an iPad.