Traveline Cymru shortlisted for Welsh Marketing Award

The Chartered Institute of Marketing has today (15 September) revealed its shortlist for the Canmol: Wales Marketing Awards 2010, which includes 15 diverse campaigns from organisations and businesses across Wales.

From a cheese maturation turned trampoline company in west Wales to the opening of the biggest retail development in 2009, the entries were judged and  shortlisted by 13 marketing experts* under the Chairmanship of Jonathan Deacon, Newport Business School and Chair of the Wales Board of the Institute.

The 15-strong shortlist features innovative campaigns from five public-sector organisations, including Traveline Cymru, South Wales Police, Welsh Assembly Government, Wrexham County Borough Council and GwirVol (Wales Council for Voluntary Action.)

Traveline Cymru’s submission was based on their successful company re-branding and website redevelopment which has already won a prestigious Chartered Institute of Logistics & Transport Cymru Award.

Marketing Manager for Traveline Cymru, Jo Foxall said of the achievement: “We’re delighted to be shortlisted for the Canmol Awards. It is such fantastic recognition for a project the team at Traveline Cymru, our design agency, limegreentangerine and our web agency SpinDogs has worked so hard on.”

Five final winners, as well as two individual awards, new to 2010, recognising an ‘Outstanding Contribution’ to Marketing and a ‘New Marketer’, will be announced at an awards ceremony taking place at Cardiff’s Parc Thistle Hotel on Thursday, 07 October. The event will be hosted by BBC’s Bethan Rhys Roberts with entertainment from Welsh comedian, Chris Corcoran

Now in their third year, Canmol, which means to praise in Welsh, were created in 2008 by The Chartered Institute of Marketing to celebrate and promote excellence in the marketing industry in Wales, demonstrating its commitment to raising the profile and standard of marketing in Wales, year on year.

Unlike usual Awards schemes with fixed categories to cover specific sectors, Canmol is unique as they operate without categories, limits or boundaries. Judging criteria is based upon evidence of planning, delivery/excellence in execution, innovation and effectiveness or return on investment.

Jonathan Deacon, Chairman of the judging panel, said: “Once again, we were extremely impressed with the high standard of entries to the Canmol Awards, which only goes to show the level of marketing talent that we have to celebrate in Wales.
“Shortlisting the applicants was a difficult task, however 15 companies stood out for their creative, innovative and strategic thinking in marketing, as well as their ability to achieve brilliant results.”

Richard Houdmont, Director for Wales of The Chartered Institute of Marketing, commented: “The Institute is committed to setting standards and celebrating excellence within the marketing industry and we hope these Awards will help spread best practice amongst practitioners in Wales.”

Tickets for the awards ceremony may be purchased through www.cim.co.uk/32509 or by calling 01628 427340. Find Canmol on Facebook and follow @Canmol on Twitter for all the latest news and updates.

The headline sponsor of the event is the University of Wales, Newport. Other sponsors include Bwrdd yr Iaith Gymraeg/The Welsh Language Board and Equinox Communications, with additional support from Brand/68, Research & Marketing Plus, The CIM Charitable Trust and Genero Productions Ltd.